Online sales take flight amid pandemic

With retail stores closed, online shopping increases, along with sales.


Emma Behrmann

Abercrombie has been emailing customers with alerts of sales ranging from 30% off to 60% off.

Shopping at the mall, trying different things on, purchasing, and moving on to the next store became a thing of the past as social distancing and store closures became reality. Now shopaholics can only open up their internet browser, type in their favorite store, and click, scroll, and select away.

With storefronts closed, retail stores are left with no choice but to depend upon online sales. In an attempt to continue sales, many stores have been offering discounts on their sites. Abercrombie recently had 50% off all items, and this week have released 60% off select online styles and 30% off clearance items. Urban Outfitters is another retail store that offers 50% off on their spring style collection and select styles. However, most of these sales are short lived, so shoppers should check their emails or their favorite clothing sites for deals frequently.

Despite online shopping for stores that typically have storefronts, strictly online retail such as Gymshark, Pretty Little Thing, Lulu’s and Nasty Gal have been offering generous discounts as well. Pretty Little Thing offers 50% off select styles, so comfy joggers priced at $38 reduce to $19, and can serve as a typical quarantine outfit. Lulu’s offered buy one get one free on their dresses, which shoppers probably will not be wearing outside of their houses just yet.

Whether someone is facing boredom, shopping withdrawals, or is just looking for some additions to their closet, these deals can provide a solution. Hop on a web browser, type in the store name, and happy shopping!