YouTuber of the Week: Machaizelli Kahey (MacDoesIt)

YouTuber+of+the+Week%3A+Machaizelli+Kahey+%28MacDoesIt%29

Machaizelli Kahey, known on YouTube as MacDoesIt, is the perfect person to watch when having a bad day.  His satirical humor and over-exaggerated gesticulations combine to create the perfect care-free balance on his YouTube channel.  He has been on the platform for a little over four years and has amassed just over 70,000 subscribers.  He is able to have a closer relationship with his audience because of its low number and his channel definitely reflects this more community driven environment.

A common debate on YouTube recently has been the sincerity behind brand deals and when they get to have too much control over content creators.  Mac also recently became a part of this discussion.

When creators plug a brand too often, it can harm the relationship they have with their viewers.  A big part of YouTube is how personal it is.  When the person you are watching is constantly trying to sell you things, trust is lost between you and that creator.

Even though YouTubers should be wary of how often they do brand deals, they still need enough money to make a living.  Viewers need to recognize that while their favorite YouTubers are going to make brand deals from time to time, they can still be genuine and honest.

Mac recently did his first brand deal and received a lot of backlash for it.  People were calling him a sellout and a liar for simply paying rent that week.  He responded with a great video explaining himself and why he agreed to make a deal with the particular brand.  Mac’s genuineness as well as his light sense of humor allowed his viewers to regroup and come through with understanding for him in the end.

This situation shows that Mac really has created a great community through the YouTube platform.  His humor, personality, and overall content cannot be recreated by anyone.  Mac is a great member of the YouTube community.

 

YouTube channel: youtube.com/c/MacDoesIt

Twitter: @machaizelli

Instagram: @macdoesit